CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH

Gurleen Kaur

Page No: 34-42

DOI: 10.86493/VEREDAS.2023/V13I12/05

Objectives:This paper aims at the study of the customer satisfaction towards Eshopping using the Technology Acceptance Model Approach in which we study that how new trend of online shopping is being adopted by the customers and how much they are satisfied with it. Methods/Statistical analysis: Research has been done by filling the online google form from the customers having the demographic parameter of age, gender. Questionnaire focus on the preference of online website, frequency of doing online shopping, mode of payment, monthly expenditure on the online shopping. Questionnaires have been filled and analyzed and interpreted using the hypothesis and SPSS. Graph, tables and diagrams have been used to interpret or to show the results.

Citations

APA: Gurleen Kaur (2025). CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH. DOI: 10.86493/VEREDAS.2023/V13I12/05

AMA: Gurleen Kaur. CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH. 2025. DOI: 10.86493/VEREDAS.2023/V13I12/05

Chicago: Gurleen Kaur. "CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH." Published 2025. DOI: 10.86493/VEREDAS.2023/V13I12/05

IEEE: Gurleen Kaur, "CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH," 2025, DOI: 10.86493/VEREDAS.2023/V13I12/05

ISNAD: Gurleen Kaur. "CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH." DOI: 10.86493/VEREDAS.2023/V13I12/05

MLA: Gurleen Kaur. "CUSTOMER SATISFACTION TOWARDS E SHOPPING USING TECHNOLOGY ACCEPTANCE MODEL APPROACH." 2025, DOI: 10.86493/VEREDAS.2023/V13I12/05