COSTUMER SERVICE QUALITY OF HIMACHAL ROAD TRANSPORT CORPORATION AND SATISFACTION LEVEL OF TRAVELLERS

Transportation is an important aspect of modern life which facilitates movement of people and goods from one place to another. In big cities people commute daily in large numbers from their homes to their workplaces. This leads to increased traffic issues and problems of congestion in the cities. Public transport plays an important role in this regard by facilitating mass movement of daily commuters at affordable daily expenses and reducing the excessive usage of private vehicles thereby easing off traffic congestion on the roads. People generally prefer their own vehicles for daily commuting because of the ease and comfort they get by using their own vehicles. They would be motivated to use public transport if they feel the same ease and comfort in using public transport. Policy makers and governments endeavor to lure people to use public transport by providing various facilities to the commuters. This study endeavors to measure the level of satisfaction of users with the existing status of public transport facilities provided by the government.