“CONSUMER’S PERCEPTION TOWARDS GROWING MOBILE WALLET”

OBJECTIVE:This paper aim is to find out that people are willing to move towards use M-wallet as payment method and know how much they are aware about M wallet service provider companies and also want to know that they will use these services in future. METHOD/ANALYSIS:To know about statistical figure of the result about M wallet user and awareness in peoples. Quantitative research design is used for research work and respondents were selected from universe through random sampling and data collected from respondents has been represented through Percentage Method via Pie charts and table graph method. FINDING: The research finding come out that 90% of respondent’sages between 18-30 years are most users of M wallet services. 52 % female users are using M wallets for mobile payments. 81 % of students using M-wallets followed by 14.3% employees are most users. 97.6 % are users using smart phones for M-wallets. Approx 88 % out of user prefer paytm M-wallet for payments. IMPROVEMENTS: Peoples are willing to use M-wallets mostly students are using M-wallet for payment and awareness for rest of categories should also aware about M-wallets. Cash reward should introduce to increase usage of M-wallets for Payments in all users of age segments. All M-wallet payment related issue should be addressed within given time period. People should make aware about benfits of M-wallets on mass scale.