A research on overcoming the Entrepreneurial Gap for Rural women in India

Entrepreneurship is critical to any nation's economic growth. Societies that have both a high concentration of entrepreneurs and the economic and legal framework necessary to support and inspire entrepreneurial endeavors tend to be the most prosperous. More than 66% of India's population lives in rural areas, therefore encouraging entrepreneurship there is crucial to the country's rise to economic superpower status. Self-Help-Group (SHG) women business owners are the subject of this research. In this investigation, researchers used a variety of approaches. Primary we gathered quantitative and qualitative information from 58 people in 20 SHGs spread out over 5 districts in Telangana, India. Literature analysis found that selling their wares was the greatest problem for rural women business owners. They should put a premium on product branding and packaging as part of their marketing strategy. This study was motivated by a need to fill a knowledge gap in the marketing of SHG goods. The research showed that SHG's product is in demand all throughout India at all times of the year. Unfortunately, they aren't keeping tabs on product demand and are stuck on antiquated marketing strategies like the SARAS exhibition, weekly haats, and orders through agents. They've never had any experience with internet marketing. The product's marketing severely lacks. Entrepreneurs in rural areas are just as ambitious and curious as their urban counterparts. A gap in the promotion of products created by rural entrepreneurs might be closed with the help of digital marketing. Until rural India is digitalized, the Indian government's ambition of Digital India would remain unfulfilled.