ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19

Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R

Page No: 1-11

DOI: 10.86493/VEREDAS.2024/V14I7/01

COVID-19 is global pandemic which has changed the audience in India on the way of consume media. There is an increasingly growing number of consumers adapting to OTT Platform. While global players like Netflix and Amazon prime have steadily grown their market share in India, Indian streaming services like Hot star and JIO Cinema has gained a stronger foothold. This paper explores the role played by the pandemic in evolving OTT media consumption trends; a qualitative Analyses of increase in OTT adoption; impact of OTT on children, adults and elder lies, and future of streaming service in India through an analytical research. Other than primary data content from news articles, industry research reports, International journals for accumulation of key trends were also analyses.

Citations

APA: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R (2025). ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19. DOI: 10.86493/VEREDAS.2024/V14I7/01

AMA: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R. ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19. 2025. DOI: 10.86493/VEREDAS.2024/V14I7/01

Chicago: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R. "ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19." Published 2025. DOI: 10.86493/VEREDAS.2024/V14I7/01

IEEE: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R, "ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19," 2025, DOI: 10.86493/VEREDAS.2024/V14I7/01

ISNAD: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R. "ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19." DOI: 10.86493/VEREDAS.2024/V14I7/01

MLA: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R. "ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19." 2025, DOI: 10.86493/VEREDAS.2024/V14I7/01