DIGITAL STARTUPS –A DISCUSSION

Purpose of the study – the purpose of this study is to investigate the changing scenario of digital entrepreneurship across the world and in Hyderabad specifically and understanding the pros and cons on the phenomenon and the opportunities that are available for these startups and the challenges being faced by them in the volatile, uncertainty, complex and ambiguous (VUCA) environment Design/Methodology/Approach – a descriptive study of Hyderabad based select organizations is conducted using a online and social network analysis. The study is based on qualitative data, complemented by quantitative data. These select startups are investigated within its time, providing an integrative approach to analysis. Research limitations/ Implications – This research brings implications to startup based in Hyderabad only that are aiming to transform their businesses towards greater digitalization, and drives on the importance and sustainability the other segments of India are not captured which is also a limitation of the study Originality/Value – The novelty of this research is related to how external factors contribute to a these select startups to adapt and create value, and how these Hyderabad based digital startups may exploit opportunities by configuring internal resources and external factors with the support of information technology. The study considers digital entrepreneurship in dynamics, distinguishes between different levels of digitalization, and prescribes them different enablers in achieving sustainability