A Study on Quality of Services in Cooperative Banks of Himachal Pradesh

Cooperative Banking sector is that part of Indian Banking Structure that have more reach to rural people of country by framing wide network of credit societies all over India. The Cooperative banks have become the backbone of Indian economy especially in rural area by providing funds at reasonable rate of interest to poor section of society such as farmers, person engaged in allied activities, MSMEs and other people of limited means. Thus Cooperative banks are cheaper source of finance for people of rural areas. The study is conducted to know the awareness level of customers regarding different services provided by cooperative banks and to know the satisfaction level of customers regarding quality of services provided by cooperative banks. The primary data was collected in the form of well designed questionnaire and analyzed with the help of descriptive statistical tools like mean, standard deviation, skewness, kurtosis. The study revealed that customers are not aware about agriculture loan facilities, loans to small scale industries, and electronic data interchange. And customer are not satisfied with the quality of services like internet banking services, recurring deposit, quick response, proper check in authorize access etc. The study suggested that all social media platforms like newspaper, radio, T.V, facebook, insta etc. should be utilized for creating awareness among customers. And quality of internet banking services should be improved.